Should your physician discuss fees? I'm often asked this question when training doctors concerning how to improve case acceptance. If you have ever asked a consultant or colleague this question before, the answer relies on whom you talk to. As a rule, most consultant types declare that the physician not discuss money.
Before as a possible MGE client, I a consultant who committed to collections enter into my practice a few times each year.
I vividly remember one visit where that they spent a few days working with my front desk staff. At the end of the visit, the consultant and I met and discussed the fact that was going on and the way to handle things beyond this concept. When discussing the best way to present treatment to my patients, I asked what direction to go in the event the patient inquired about how much something cost. The consultant checked out me and said, "Tell them you do not know."
I had a hard time using this type of idea. I could not fathom the way a patient would think that I wouldn't have in mind the price of a process during my practice. I asked more questions to clarify this along with the consultant replied if I told people simply how much things cost I would ruin each of the work they had just spent the past few days doing. Needless to say, I think I followed these tips once. I could not bring myself to resolve the question, "Doctor, how much will this set me back?" with, "I have no idea." It just failed to seem right. Now, this isn't to state that I felt comfortable discussing fees with patients. A doctor can accomplish that and I learned how to overcome this obstacle on my MGE: Management Experts, Inc. training. However, acting like I had no idea just would not help me.
The results of all this consulting was a free account receivable that's approximately 2 months of production, that your consultant thought was fine. Unfortunately, I didn't.
Most doctors feel uncomfortable or frightened of discussing fees with patients. All sorts of reasons comprise to produce this normal, for example, "it degrades a doctor to speak about money," or, "patients don't want to hear fees using their doctor." These reasons make a failure or lack of communication skills seem OK. It is just like the Aesop's Fable in regards to the fox that lost her tail after which tried to make every one of the other foxes believe that having no tail was the "way to get."
Now, do you know of a doctor can speak about fees? Well to start with - it's your business. Second, patients take what you are saying with a lot more importance since you are a doctor. And last, when you get uncomfortable talking about fees with your patients (nervous, etc.) as there are an element of your practice which is not through your control.
Some doctors I have discussed this to avoiding the niche altogether while they shouldn't face the opportunity upsets patients may have with fees. Well, that's being backed off and lacking a chance to deal with a predicament. So rather than being prepared to address it, they send the sufferer upfront to get ticked with top desk personnel. Imagine traversing to a department store to watch out for a dryer and washer, the salesperson comes over to resolve the questions you have and then when it's time to acquire the price, people say, "You know, I don't discuss by investing in customers. You see see your face available online for with the register? They'll tell you." It sounds ridiculous, but this is what is happening in many dental offices!
Trouble working with issues this way will seriously hamper your success with case presentations. It will also make you zero as a possible executive (if you have this problem, maybe you have noticed difficulties being a manager). This leads to an issue your location not in control of the business.
You might have it chalked up that you are "not the communicating type," or that one could never learn how to communicate effectively. This idea of personality types is to a sizable degree false. Yes, folks are different; you are somebody just as someone else is. However, the concept that someone has a certain personality, that that's exactly the way it can be, and you can't put it back, is not really true. People can and do change. Communication is surely an ability that may be learned; it's not a genetic trait.
At MGE we are able to reach 97.5% of those who come through our doors on how to effectively talk to their patients with the MGE Communication and Sales Seminars. After I did these seminars, my accounts receivable went from 8 weeks of production to just one month, and this was after doubling my productivity!
Instead of dreading treatment presentations, you'll be able to look ahead to them being an possiblity to increase your patients' health.
Look in internet marketing by doing this - any area of your practice that you have trouble controlling is often a potential liability. The trouble with treatment presentation can result in multiple problems, from insufficient income for an empty schedule, or, worst of all, patients not receiving the procedure they need.